✦ The Rather Odd Company. Started with Cordina Hair, growing into something rather more than hair care.
2015
LAUNCHED FROM A SHED
110M+
PEOPLE REACHED. ORGANICALLY
11
PATENTS & TRADEMARKS ACROSS THE GLOBE
2,221
INFRINGEMENTS REMOVED TO DATE. FIGHTING AGAINST DUPE & COPY CULTURE
WHY WE'RE HERE
Rather odd. Rather better.
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We question the usual.
We’ve never been very good at following the herd. We set our own rules, in how we design, how we work and even how we plan our weeks. Just because something’s always been done one way doesn’t mean it’s the best way. So we ask the awkward questions, set our own rules and invent our own answers. That’s how every one of our products began, and why you won’t find them anywhere else.
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Originality matters.
Every product we make started as an idea, a sketch and months of prototyping. Our products are patented. So when copies appear, we act.
We stand against dupe culture and copycat products, and we protect our designs and our brand, every time. Not because we’re precious, but because originals are worth protecting, and so are the people who make them.
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Dance with life.
We all go through life searching for purpose. We believe a life with purpose is a life well lived, and finding it starts with the way you live each day. So we plan differently, making room for what you love, where time slips away and everything flows. We even quit social media at our peak, because it was taking the time we’d rather spend creating, innovating and connecting with you properly, away from the doom scroll. Connect with us in the Rather Odd Club. It’s free, fun and far better than a feed.
PROOF. IF YOU LIKE THAT SORT OF THING
Awards we're quietly proud of.
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Great British Entrepreneur Awards 2023
Creator & Maker of the Year - Winner
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Marie Claire Hair Awards 2024
Highly commended
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Everywoman Entrepreneur Awards 2023
Social Star Award - Winner
AS SEEN ON TV & PRESS
FUN FACTS
A few odd facts about us.
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It took three years to develop and launch the Flower Curl and 4 years to launch the Waver Bun.
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We were scouted online and were invited to pitch on Dragons' Den UK. Founder accepted with a month old baby in her arms!
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We reached over 110 million people organically. No ads, just word of mouth.
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We left social media at our peak. We believe life is more fun outside the feed.
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The Flower Curl® and Waver Bun® were invented and prototyped in a shed with a half collapsed roof.
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All top beauty creators and celebrities who have shared our products online and in the press were all organic.
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Our hair tools have been shipped to 81 countries and counting.
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Furthest deliveries: New Zealand, 11,700 miles away. Any further and it would be on its way back.
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The most fun place someone has worn the Flower Curl®: on a movie set by one of our customers who is an actress!
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Our Waver Bun® has had its own moment on stage, worn during a dress rehearsal by Lucy Kane from The Voice.